Limited-edition bottle celebrates the upcoming Year of the Boar.
Over the years, Coca-Cola has been producing some of its most unusual and sought-after bottles in Japan, with locals and visitors scrambling to get their hands on all the limited-edition varieties, especially the stunning regional-exclusive releases.
The famous brand also does big business with its seasonal packaging, bringing out fall leaf designs in autumn and cherry blossom bottles in spring. Last year, they released a New Year’s design for the start of 2018 and now Coca-Cola have just announced they’ll be continuing the tradition with a 2019 bottle too.
Featuring the festive white, red, and gold colours of a Japanese New Year, the design will be adorned with a variety of plum blossoms, which are often used as decorations during the New Year period. A symbol of beauty and an early harbinger of spring that people look forward to seeing in January and February, these plum blossoms add a celebratory element to the new coke bottle, making it perfect for festive get-togethers.
According to Coca-Cola, the glossy, brightly coloured finish on the bottle also serves to resemble the exquisite cloth of a kimono, which many people choose to wear when attending traditional events and festivities at the start of the year.
Seeing as 2019 is the Year of the Boar, Coca-Cola have decided to add a wild pig into the design as well. The animal is carefully hidden amongst the blossoms, though, so people can have fun searching for it!
▼ Can you spot the boar in the design?
If you’re still searching for the wild boar and don’t want any spoilers, then look away now because we’ve got the answer for you coming up in 3…
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▼ The golden boar’s hiding spot has been circled in the image below. Were you able to find it?
The new bottles will retail for 125 yen (US$1.10) and be available for a limited time at stores around the country from 3 December.
Source, images: Coca-Cola Japan
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