Starbucks Japan’s new strawberry Frappuccinos are so social media-savvy their names are hashtags

http://bit.ly/2K8T0RS Casey Baseel

Starbucks cuts to the chase with its new Frappuccino twins.

One of the reasons Starbucks has had so much success in Japan is because its dessert beverages look as good as they taste. People in Japan have loved snapping pictures of their food since even before the advent of digital photography, and the country’s passion for visually appealing food has only grown in the age of social media.

So with that cultural backdrop, Starbucks Japan has decided to save customers a step in the process and just give its two newest Frappuccino names that are already hashtags.

The chain is billing the two new drinks as “twins,” and the more vibrantly colored of the pair is the #STRAWBERRYVERYMUCHFRAPPUCCINO__RED, or Strawberry Very Much Frappuccino Red, if you’re a stickler for orthodox capitalization and spacing conventions. Starbucks boasts it’s an intensely strawberry flavor experience, and we’re apt to believe them, as the drink consists of a strawberry cream base with bits of strawberry fruit and strawberry syrup mixed in before being topped with whipped cream dusted with strawberry powder.

Meanwhile, its sister drink, the #STRAWBERRYVERYMUCHFRAPPUCCINO__WHITE (or Strawberry Very Much Frappuccino White) gets spruced up with the additions of white mocha and crumbled crispy strawberry macaron chunks.

Both are priced at 640 yen (US$5.75) for tall sizes and will make their official debut next week in Tokyo’s trendy Roppongi neighborhood. A Starbucks pop-up branch that will appear in the courtyard of the Tokyo Midtown entertainment complex on April 10 will be selling the Frappuccino twins until April 13, and will also have a convenient photo backdrop for anyone wanting to share snapshots of the pre-hashtagged drinks.

The Strawberry Very Much Frappuccinos will also be on offer at six other Roppongi Starbucks branches (Roppongi 7-chome, Roppongi Hills Metro Hat/Hollywood Plaza, Roppongi Hills West Walk, Roppongi Hills West Walk Lounge, Tokyo Midtown, and Tsutaya Tokyo Roppongi) from April 10, and will go on sale at branches nationwide on April 11, where they’ll be part of the menu until May 14.

Source: Press release
Images: Starbucks
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