Japan’s leading manufacturer names 12th spokesperson.
Celebrity endorsements are one of Japan’s favorite marketing strategies, so much so that it’s actually more unusual for a major promotional campaign to not have some sort of star power attached to it. That’s not just for luxury goods, either, as you’ll see famous spokespeople attached to such humble products as shampoo and canned coffee.
Oh, and condoms too.
【サガミオリジナル002】
— 清水あいり (@airishimizu) December 15, 2020
12代目宣伝大使としての
取材二日目が無事終わりました
取材陣の皆様本日も
ありがとうございました
この衣装着れるのも明日までなんだ…
これを着て街で
飴ちゃんみたいに
サガミオリジナル配り歩きたいな。
望まない妊娠を繰り返さないために。
大切な人を大切に… pic.twitter.com/E9axwx9RwX
Japanese prophylactic maker Sagami Rubber Industries has named its 12th “promotional ambassador,” and the newest holder of the one-year position is popular gravure model Airi Shimizu (who we last saw working a shift at the Senran Kagura-themed ramen restaurant). Specifically, Shimizu will be promoting the ultra-thin Sagami Original 002, a polyurethane condom with a thickness of just 0.02 millimeters (0.00079 inches).
この度【サガミオリジナル002】
— 清水あいり (@airishimizu) December 14, 2020
12代目宣伝大使2020に
清水あいり就任いたしました
今日から撮影とリモート取材が
スタートしてます
一日目取材陣の皆様
ありがとうございました…
冬仕様の衣装が
とってもかわゆい…っ
昨日ツイートしてたのこの事でした…
信じられない嬉しい…。涙 pic.twitter.com/KmcWLbN252
The 27-year-old was announced as Sagami’s newest condom ambassador earlier this month, and the staff at the associated photo shoot, which took place just a few days before her December 17 birthday, surprised her with a cake to celebrate.
昨日の【サガミオリジナル002】
— 清水あいり (@airishimizu) December 16, 2020
12代目宣伝大使のお仕事終了後に…
スタッフの皆様がお祝いしてくださいました。涙
「やん、嬉しい、なにぃ〜？
(ケーキが)サガミやん〜！笑」
って言ってます。
素敵なケーキまで
ありがとうございます…！ pic.twitter.com/BYIKrs1gNv
In addition to her modeling, Shimizu has made multiple appearances on TV variety and talk shows, where the Osaka native has increased her fanbase by showing off her Kansai (west-central Japan) accent. A former youth karate tournament champion, Shimizu is also known for her “virgin-killing karate” routine.
▼ The name seems to follow the logic of Japan’s “virgin-killing sweater” in that it’s likely to excite young men, not that Shimizu goes around executing guys who’re yet to consummate their love with her bare hands.
12月20日(日)【兵庫】
— 清水あいり (@airishimizu) December 17, 2020
・12:00〜14:00
ミクちゃんガイア西宮店様
・15:00〜17:00
ミクちゃんアリーナ宝塚店様
へお伺いします。
Xmas近いから
それぽい衣装着ていきます…
サイン・写真撮影
随時対応しておりますので
お近くの方はぜひお越しください。
対策万全でお待ちしております！ pic.twitter.com/IZBVrj2p5y
▼ We’re sure many people will be spending a lot of time looking at this photo, because how can you not stare at the discrepancy of one Sagami Original logo being reversed and the other not?
12代目宣伝大使の衣装は
— 清水あいり (@airishimizu) December 14, 2020
コロナの影響により初の冬仕様。
サガミオリジナルさんイメージカラー
白と赤で季節にもぴったりだね…？
ニットであったかいのに
出ないとあかんところはちゃんとしっかり出てます。
衣装が可愛過ぎるの…#サガミオリジナル002 #サガミオリジナル12代目宣伝大使 pic.twitter.com/yFG9DF0otC
Of course, no matter how fond fans may be of Shimizu, and thus ready to accept her recommendation, they will still need to find someone else to enjoy their Sagami Originals with…and should they be unable to, at least there’s another company in Japan ready to step in.
Source: Twitter/@airishimizu via IT Media
Featured image: Twitter/@airishimizu
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