Pokémon GO promotion aims to bring travelers to the hometown of One Piece’s creator.
Earlier this month, gentle Water-type Pokémon Lapras was introduced as a new tourism ambassador for Japan’s Miyagi Prefecture, which was heavily damaged in the 2011 Tohoku earthquake and tsunami. But with so many characters in the Pocket Monster Pantheon, the beloved anime/video game franchise is also involved in a recovery project that’s going on simultaneously on the other side of the country.
Kumamoto Prefecture, at the southern tip of Japan’s southwestern island of Kyushu, was hit by a strong earthquake in 2016. Both Kumamoto Castle and Aso-jinja, one of the oldest Shinto shrines in Japan, were damaged, and many residents were forced to evacuate their homes.
Kumamoto still hasn’t entirely put all of its pieces back together, but life is getting back to normal, and to encourage travel to the region mobile game Pokémon GO has launched a special tie-up in hope of promoting tourism to the prefecture. But it’s not just Kumamoto that Pokémon GO is teaming up with, but also smash-hit anime/manga franchise One Piece!
Eiichiro Oda, manga artist and One Piece creator, was born in Kumamoto City, and back in December a statue of One Piece protagonist Luffy was installed in the promenade that leads to the Kumamoto Prefectural Government Building.
「熊本県庁ルフィー像」 熊本地震復興の一環として熊本県出身の「ONE PIECE」作者・尾田栄一郎氏監修の元、ルフィ像が制作されました！ 熊本県庁プロムナードに設置されています！ 費用はなんと1300万円！ 今後「麦わらの一味」の… twitter.com/i/web/status/1…
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【 PHOTO KUMA 】 熊本観光 熊本情報 熊本カメラ (@photo_kuma_) December 10, 2018
On July 22, the Luffy statue will become a PokéStop, encouraging Pokémon GO players to visit it to score in-game items, and they’ll be greeted by an Oda-drawn illustration when accessing the PokéStop on their phones.
Even more exciting, though, is that from July 22 Pokémon mascot Pikachu will be wearing Luffy’s iconic straw hat, as the special Straw Hat Pikachu will be appearing in Pokémon GO!
ニュース｜尾田栄一郎と『Pokémon GO』がコラボ！熊本復興の応援イベントを実施！ ＃尾田栄一郎 ＃eiichirooda ＃ポケモンGO ＃pokemongo #ピカチュウ one-piece.com/news/detail/20… https://t.co/0ctdxZUy1K
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ONE PIECE.com(ワンピース) (@OPcom_info) July 16, 2019
Also part of the promotion are new Straw Hat costume items for Pokémon GO Pokémon Trainer avatars, which will be available through the game’s Style Shop.
▼ The July 22 start was chosen because it’s both the day the One Piece manga debuted (in 1997) and when Pokémon GO began service in Japan (in 2016)
While one would imagine the Straw Hat Pikachu will probably have an especially high encounter rate in Kumamoto, the game’s developers say that the special One Piece Pikachu can be found anywhere in the world between July 22 and July 29, and once you catch him, he keeps his special One Piece hat forever.
Source: Pokémon GO via Jin
Featured image: Twitter/@OPcom_info
Top image: Pokémon GO
Insert image: Pokémon GO
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